In present time, social media is the most powerful tool to build your brand, and if you are in business, building your brand must be the most important task for you. There are many avenues on the internet that brands use to build their reputation by using strategies such as Search Engine Optimization (SEO), and Pay-Per-Click (PPC), yet the most impressive method to achieve that is through social media marketing. There is no second opinion that the role of social media in creating brand recognition is huge.
In fact, social media is the only platform that brings durable results in minimum possible time. It’s a very effective medium to create engagement, brand awareness, and traffic which ultimately results in conversions for the business. So, when you build a powerful social network, you also win customer trust and loyalty for your business. Therefore, every tweet, retweet, share, like, review and comment that talks about your brand on social media has power to increase your brand reputation, and outreach by making it stronger than your competitors.
If you want to create a social media branding strategy or if you want to know what new elements you should add to your social media strategy, this blog post from CoNnEcTd India is meant for you. Moreover, it will also help you discover new methods for your business at the end. One of the side effects of modern living is you can’t take anything for granted as everything has become so competitive. Most popular brands have lost their charm among users, and new brands spurred by the social media campaigns are finding acceptance among users. Therefore, what is the right strategy to harness the power of social media to your advantage and how to be meaningfully connected with your audiences?
1. Have a Voice of your own
Why you need to have your own voice? If you are a brand, or a business owner, you must establish a tone of your voice, so that your brand can maintain consistency in your chosen field. There was a research carried out by Harvard Business Review that found out 64% of people who believe in a particular brand talk about shared values as the primary reason for supporting it. Never lose focus on your company's mission statement and see what values go along with your company’s culture, and then decide which tone works best for your day-to-day messaging. Once you settle these things about company values, give time to understand and research your audience. You need to find out what is currently trending to see if there are specific values that are important to your prospects and customers. And when you focus on values that align with your brand, you can increase loyalty.
2. Become more Visible
Brands that love engaging with their audiences on social media platforms enjoy higher loyalty from their customers. Being positively engaged with your audience actually shows your humane side, unlike an indifferent internet bot pushing the company's messaging thoughtlessly. People usually look for a voice to engage with a brand. Why don’t you give them just that? You can use these methods to engage with your audiences across multiple social media channels:
# Participate in the ongoing conversations, take initiatives, and become part of the story.
# Grab opportunities to become visible across social media channels
# Use trending hashtags to participating in the important discussions.
# Never forget to like and comment when people share their pictures and ideas.
# Reply when your followers tag you into their conversations that may include retweet, like, or favourite.
# Post your comment when you come across a interesting, or relevant content.
3. Sharing Relevant Content
Social media is the biggest storehouse for content. However, nothing can help you if the content you're providing isn't relevant, engaging, interesting or authentic. Cohn & Wolfe's Authentic Brands Report says that for 91% of customers, the most valued element is the transparency about product and services. So, you got to ensure the audience's interests first. And how do you do that?
There are different methods and tools available to evaluate your audience demographics to understand what they are actually looking for, and how fast you can deliver it. One of the most popular tools is a social media channel's native analytics dashboard. If you wish, you can learn a lot through your audience demographics such as age, gender, hobbies, profession, and location, to name a few. By positively engaging with your target audience based on their demographics, you can successfully build meaningful and productive relationships. You should be always aware of what you're posting, and whether that relates to your audience or not. How will it help and empower them? Are you giving something that'll benefit them? Remember, if your audience finds value, they will never go away from you.
4. Interact with your Customers
Social Media gives you an excellent opportunity to engage, and listen to both positive and negative feedback from your customers. It's a dynamic platform to understand how the customer feels about your services. One of the surveys conducted by Lithium Technologies discovered that around 70% of users expect to hear back from the brand they're engaged with on channels such as Twitter, and 53% want an immediate response to their queries. And when they fail to hear back, there are major consequences such as rejecting the brand, and switching over to their competitors who promise a better customer experience.
Most respondents agreed they would usually share their bad experience with their friends and family members, and escalate concerns through other modes of communication. CoNnEcTd India thinks brands need not only be present on social media channels, but should also be actively listening and engaging with their customers. The mantra behind a good customer service experience lies in the tagline - Hug Your Haters. As a brand, if you like to be at the top of your game, you shouldn’t leave any complaint unaddressed. By doing this, you get the opportunity to create a deeper brand experience for those who matter.