Indian Social Media

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Indian Social Media is now a Force to Reckon With

Social media platforms have now become very popular mediums of engagement and expression for people. India has been a democratic country for last 74 years, and right of expression is included in our fundamental rights.

Social Media is a Place for Expression

Although people have been expressing themselves on various platforms like newspaper, radio, and television, they all had their limitations. Governments all over the world usually try to suppress people's voice, and our government was no different. Therefore, despite right of expression being included in the fundamental right, people had no means to express themselves.

It was beginning of the new millennium when social media started making its presence felt. Platforms such as Facebook, Snapchat, and Twitter made its appearance in India. Initially, people were tentative about joining these channels, as it was a new concept for them. They were not sure how they can connect through a virtual medium.

However, soon people started realising that these are excellent platforms for connecting with your old school friends, and relatives who may have settled in foreign countries. And all their apprehensions were uncalled for. Gradually, these channels started finding more acceptance among people. You will be amazed to know that the largest number of facebook users in the world are in India, and the US, the country of its inception occupies only the second position.

Indian Social Media

Phenomenal Reach of Social Media

Currently, it's names like Facebook, Whatsapp, Instagram, and Twitter that dominate the Indian social media scene. It's mind boggling to think that a channel like Facebook has more than 350 millions users while the messaging app, Whatsapp has another 400 millions. Even TikTok which was banned last year by the government of India had 150 million active users. And there are also millions who use platforms like Instagram, Twitter, and Snapchat. However, on the flipside, there is not even a single Indian social platform that is even closer to these big names in terms of popularity and user base.

Last year, in an unprecedented move, the government of India banned as many as 59 Chinese apps including the widely popular short video app TikTok. That was a window of opportunity Indian developers had been looking for since long. Some smart entrepreneurs seized this opportunity to come out with their own app that can be truly described as the beginning of made in India social media platforms. Let us discuss some of the leading names that have been creating a lot of buzz.

Homegrown Social Media Apps

ShareChat is one platform that is doing reasonably good. It's actually a picture, and a short video sharing app. However, It is only a regional language social media platform that is setting new standards for the locally developed apps. It's based in the IT city of Bengaluru with more than 60 million followers. At present, it's available in more than a dozen Indian languages which will likely increase to cover the remaining regional languages too.

It rose to the popularity chart in a very short period, and last year raised more than $100 millions of funding. In fact, after seeing it's phenomenal growth, Twitter too decided to invest in ShareChat. The app is leading a kind of revolution in the social media ecospace with its reach through the regional languages.

After TikTok was banned in India, many similar looking apps made their presence in the Indian market. One of such apps is Public which is essentially a short video app. It also saw a commendable growth with almost 50 million active users. It's eying for another 50 million users by the end of this year. They will likely achieve this target if we consider the fact that there are more than a million of videos created every month by users. The ban on TikTok and 59 other apps created a big vaccum in the social media space which in turn opened a fresh opportunity for Indian social apps.

Roposo is another short-video making app which was downloaded more than 65 million times. After TikTok got banned, most of its creators and influencers were looking for a similar app, and Roposo provided them just that. According to its co-founder Mayank Bhangadia, Indian users are superbly talented lot, and Roposo is a custom made platform for them where they can fulfill their creative urge.

Chingari is also an upcoming social media app that is similar to TikTok and has created a lot of excitement among users. The app was downloaded more than three million times which got many potential investors interested. When it comes to downloads, the app is doing fabulously well on Google Play store.

Try Connected India for Innovation

Out of all these apps, Connected India is possibly most innovative and amazing app. It's trying to position into a space where currently there is no app available. It prides itself as a one in all app with the USP of a guaranteed match for the dating. Once you board this app, it can take care of all your social media needs like - making friends and contacts, professional networking, dating, and option of segregating your different chats. If we talk of the most outstanding feature of Connectd India, it’s the counselling service provided by trained professionals. This is very interesting because currently no social media platform is offering such services.

The future of native apps looks rather exciting at this point because there are many upcoming players who have come up with innovative features. However, it will be interesting to watch whether these locally developed companies will keep their focus on the Indian users or will decide to go global.

Social media has now grown up really big, and has gone much beyond its original objectives. Social media in India is increasingly becoming vital because the latest technology has made it more user-friendly. Now technology has entirely changed the way people communicate. Technology will have a lot of role in India's future as the spread of digital technologies will raise the overall productivity in every area. Moreover, Indian Social Media will play a significant role.